Street style is adored by everyone since fashion truly shines when it's seen in action. However, the journey to attain such a style has evolved. Nowadays, all brands are in tune with the street style, but historically, the emergence of new fashion movements and innovations originated from the exclusive realm of elite and luxury brands.
Following World War II, London saw the emergence of street style, spurred on by youth movements and a shift from high culture to popular culture. This new era gave rise to the idea that art, music, and fashion could be inspired by all social strata, rather than solely by the upper classes. Street style emerged as a result of a rebellious mindset towards the established norms, as well as the post-war economic hardship and the need to express one's individuality. With limited financial resources, youth culture resorted to mixing vintage and contemporary garments in imaginative ways, disregarding traditional fashion rules. Through their ingenuity, they ended up setting fashion trends rather than famous mainstream fashion designers and brands. Starting from the Beat Generation of the 1950s, through the hippies, punks, Mods, and Skinheads, to the more recent hip-hop, Skaters, Cyber-punks and Hipsters, the streets of urban centers across the world have played a crucial role in shaping the fashion landscape.
Street style was characterized by a rejection of traditional styles and an embrace of casual, comfortable clothing that allowed for greater freedom of movement and self-expression.
Over the years, street style has spawned its own sub-industry, with blogs, magazines, and social media accounts dedicated to documenting and promoting the latest street style looks.
Today, street style remains an important aspect of fashion culture, constantly evolving and reflecting the changing attitudes and values of society. It has also become a platform for individuals to express their identities, beliefs, and aspirations through fashion, and has helped to democratize fashion by making it accessible to people from all walks of life.
As street style continued to evolve over the decades, it became increasingly diverse and multifaceted, with new subcultures and fashion movements emerging all the time.
In the present day, street style encompasses a diverse array of aesthetics and inspirations that evolve in tandem with new technologies and modes of communication. Fashion invariably reflects the prevailing cultural attitudes and values of a given time.