Berlin Fashion Week for the SS25 season starts on July 1st and runs until July 4th. AG brands, including Lunar Laboratories and Irina DZHUS with her eponymous label, will showcase their latest collections. This year's fashion week is themed “The Responsible Movement of Freedom, Inclusion, and Creativity.”
Berlin has always been a city where freedom and individuality are cherished as the most precious values. It is a place where people can express themselves freely, regardless of social, gender, political, or other restrictions. This ethos is reflected in the main concept of Berlin Fashion Week, characterizing its fashion as unconventional, individual, and focused on sustainability and political correctness. The city boasts a vibrant urban culture, with music and clubbing scenes that heavily influence its street style. Multiculturalism and individual freedom are visible on every corner, contributing to the city's unique fashion landscape. Although Berlin Fashion Week may not hold the same industry weight as the main centers like New York, London, Milan, and Paris, it remains significant, especially for smaller independent designer brands. Many of these brands reflect playful street styles and subculture looks.
The Ukrainian brand DZHUS has been a regular and successful participant in Berlin Fashion Week's official program. This season, Lunar Laboratories has collaborated with model and influencer Lily Gatins and will present a new dystopian signature collection. We are excited to witness their shows and share these special moments with you.
