TRANSFORMABLE DESIGN BY UKRAINIAN DESIGNER IRINA DZHUS - Avant Gardist

TRANSFORMABLE DESIGN BY UKRAINIAN DESIGNER IRINA DZHUS



Only a few designers achieve a recognizable signature for their work, but once you see DZHUS's design, you will always remember it. The intelligent concept of multifunctional garments looks stunning and quite unconventional.

DZHUS is a Ukrainian conceptual fashion brand of transformable clothes that meet more than one purpose and look outstanding. They were founded in 2019 by designer and creative director Irina Dzhus.

DZHUS design is recognizable for its sharp, geometrical cut and metamorphic clothes and accessories. For instance, one piece can convert into a bag, hat, or dress. It is more than playful because shapes are stunning and stand out visually.

DZHUS is also conscious about using material and the way it is produced. They are sensitive about sustainability, inclusivity, and social justice. Since the war in Ukraine, Irina has been a refugee and donated 30% of its profit to the Ukrainian army.

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