Former Eco-Age executives Harriet Vocking and Fiona Robinson have launched For.Tomorrow, a strategic communications agency focused on sustainability. Debuting during New York Climate Week, the agency hosted an event at 1 Hotel Brooklyn Bridge, spotlighting farmers in the fashion supply chain. The launch comes at a critical time as the fashion industry faces challenges with greenwashing and misinformation. "Sustainability is not enough without partnerships and a deep understanding of our planet's co-dependency with humanity," Vocking emphasized.
With expertise in brand communications and sustainable operations, Vocking and Robinson aim to combat greenwashing and misinformation in the industry. For.Tomorrow offers services like sustainability strategies, crisis communications, and greenwash prevention, working with clients such as The Woolmark Company and 1 Hotels to drive genuine environmental impact.
Avant Gardist deeply supports initiatives in the fashion industry that lead to greener functionality, conscious production, and responsible consumption.
