DECONSTRUCTION IN FASHION

FASHION HISTORY / FASHION EDUCATION / FASHION STUDIES

Fashion Deconstruction started in the 80s of the 20th century, with Japanese designers Yohji Yamamoto and Rei Kawakubo who came to Paris at that time... They brought a diﬀerent approach to fashion in terms of a design process which is more a result of an artistic experiment than designing clothes. Their design overcome a gender cliche and idea of what a woman should look like. Also, clothes that look unﬁnished, uneven and layered in western fashion was never seen before. Deconstruction - term coined by French philosopher Jacques Derrida stands for one of the most important postmodern philosophical ideas.

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