Hong Kong / China
"The way we dress isn't confined to our gender and body."
Phenotypsetter draws its name from "phenotype," signifying the collection of visible traits in an individual stemming from the interplay between their genotype and surroundings. Established in 2010, under the creative guidance of Ng Kong Wah (Jane), the brand holds the belief that our choice of attire carries psychological and behavioral impacts, shaping our identity. Phenotypsetter is synonymous with a spirited, unorthodox, progressive, and imaginative approach to fashion.