Introducing our latest addition to the store: SVENCUM, a Parisian fashion brand that embodies the fusion of fashion and art. This collection offers wearable art and distinctive, one-of-a-kind designs, catering to individuals who value and embrace their unique style. We take pride in celebrating and endorsing small, independent designers globally, dedicated to curating the finest discoveries from around the world wherever our journey takes us.
The fashion label SVENCUM, a conceptual menswear brand, was established in 2020 by Junyan XU, a Chinese designer. Following her studies at the Marangoni Institute (Istituto Marangoni) in Paris, she inaugurated her personal studio and promptly introduced the brand. Influenced profoundly by Eastern roots and traditional Chinese techniques such as wood carving and ink wash painting, Junyan concentrates on honing skills that mirror the brand's philosophy. Her focus lies in achieving a balance of yin-yang while infusing elements of sophistication and accentuating romanticism.
Navigating between artistry and design, her principal storyline commences with ordinary clothing pieces, reimagining them into exclusive, wearable art items. Her attention to detail in patterns, cuts, and shapes transforms each piece into something unique and distinctive, elevating them to a realm of individuality and distinction.
