Berlin Fashion Week was recently graced with the breathtaking debut of Irina Dzhus' latest collection, "TRANSIT" AW 2023. As an innovative designer known for her complex-cut multifunctional garments, Irina once again showcased her ability to create pieces that serve diverse purposes, adapt to various weather conditions, and embrace different dress codes.
Beyond her exceptional craftsmanship and creative vision, this collection was even more special as it paid tribute to the resilience of all Ukrainians who have endured the hardships of war. Dzhus's performance at the fashion week left the audience mesmerized, witnessing a metamorphosis of universal wardrobe items right before their eyes. But what truly sets DZHUS apart is their unwavering commitment to sustainability, with the brand functioning on a zero-waste system.
In an interview with the popular Berlin KALTBLUT Magazine, Irina delved deeper into her approach to sustainable production and how she sees transformer pieces as the way forward for the future of eco-friendly fashion. She believes that multipurpose clothing is the key to combating the era of overconsumption and overproduction, offering countless styling options from a single item. Creating a wardrobe capsule from changeable pieces opens up infinite possibilities for individual style while reducing the fashion industry's negative impact on the environment.
To ensure minimal waste and unsold stock, DZHUS embraces a made-to-order approach, customizing each garment for their discerning customers. Irina's dedication to sustainability and originality is evident in every aspect of her brand, allowing her to push the boundaries of fashion without leaving a harmful footprint on the planet.
Reflecting on her early days as a young intern beginning her career in design, Irina fondly recalled her time working with the Ukrainian designer Krasnova. It was here that she learned the value of innovation and originality. The avant-garde creator instilled in her the philosophy of avoiding replication and constantly seeking inspiration from various fashion visuals, not to copy but to create something truly unique. Ever since, Irina has held fast to this valuable advice, striving to be one of the few designers who can present something undeniably new in the ever-evolving world of fashion.
In an industry that often prioritizes trends over sustainability and originality, Irina Dzhus stands out as a visionary, bringing eco-consciousness and innovation to the forefront of her creations. With "TRANSIT" AW 2023, she has not only captivated the audience at Berlin Fashion Week but also inspired a new wave of transformative and sustainable fashion that embraces creativity without compromising the environment. As more designers follow in her footsteps, we can hope for a fashion industry that not only looks fabulous but also remains conscious of its ecological impact and continues to produce genuinely unique and imaginative designs.