Ukrainian fashion designer Irina Dzhus, renowned for her innovative and multifunctional clothing, has recently collaborated with Vogue Ukraine to create a striking editorial that highlights her transformative designs. Known for showcasing garments that can be worn in multiple ways and morph into different shapes, Dzhus encourages a playful exploration of personal style through her work.
In this editorial, Irina took on the role of creative director, crafting a visual narrative that puts her avant-garde designs at the forefront. Her approach goes beyond mere aesthetics; she treats garments as works of art, integrating them into a scenographic framework that blurs the line between fashion and artistic expression. This editorial is not just about clothing; it's about storytelling through design, where each piece becomes a part of a larger visual and conceptual landscape.
Set against the vibrant backdrop of Paris, the editorial captures the essence of the city while emphasizing the versatility and uniqueness of Dzhus' creations. The editorial team included photographer Kaj Lehner, who brought the vision to life through his lens, and makeup and hair artist Jerome Fendt, who added the final touches to the models' looks.
The models, Daryna Trukhachova, Yon van den Berg, and Alexis Rallo, embodied the transformative nature of Dzhus' designs, showcasing the fluidity and adaptability of the garments. Styling assistants Kateryna Solovei and Margaret Udonsak played a crucial role in the execution of the shoot, ensuring that every detail aligned with the creative vision.
The editorial was supported by LaBiosthetique France, who provided beauty products, adding to the high-fashion aura of the shoot. Special thanks go to the LaBiosthetique France headquarters for their contribution to this project.
This collaboration between Irina Dzhus and Vogue Ukraine is a testament to Dzhus' ability to push the boundaries of fashion, creating pieces that are not only functional but also profoundly artistic. Through this editorial, Dzhus has once again proven her place as a visionary in the fashion world, where her designs tell stories that resonate far beyond the runway.
