France is on the path to approving penalties for ultra-fast fashion products, aiming to mitigate their environmental impact. The proposed bill outlines increasing penalties, reaching up to €10 per individual clothing item by 2030, along with a ban on advertising for such products. Concurrently, the French environmental ministry plans to propose a European Union ban on exports of used clothes to address the escalating issue of textile waste.
Recognizing the fashion industry as one of the largest polluters globally, with fast fashion and overconsumption exacerbating environmental harm, urgent action is imperative. AG advocates for small, independent designer brands committed to sustainable production practices, emphasizing both craftsmanship and quality. It is incumbent upon all of us to participate in this transformative effort. Opting for zero-waste, sustainable, and slow fashion garments can significantly contribute to addressing this pressing issue. The future of fashion lies in sustainability and the embrace of slow fashion principles.
