DZHUS

'There is room for humour in our designs'

'I add extra functions to what used to be a simple thing'

DZHUS is a Ukrainian conceptual fashion brand of transformable and multi-functional garments. It was founded in 2010 by designer and creative director Irina Dzhus.
DZHUS design is recognizable for its sharp, geometrical cut and transformable clothes and accessories. For instance, one piece can transform into a bag, hat, or dress.
They support animal rights and cruelty-free ideology.
Conscious about our own responsibility supported by our practice, their production is sustainable and collections stand behind ideas of inclusivity and social justice. Since the war in Ukraine began, DZHUS was relocated to the EU and has been donating 30% of its profit to Ukrainian animal shelters and the army.